Selling Graphic Art That Will Be Sold in a Store
Practise you want to make coin online using your creative skills? Selling graphics and digital art is a smashing style to generate passive income.
Smart digital artists and graphic designers are setting up their own websites with online stores to sell their digital fine art online.
In this article nosotros'll show yous how to hands sell art with WordPress.
We'll likewise share product ideas and tell you what you need to know about file formats to successfully sell digital art online.
- How to sell digital artwork with WordPress
- Digital artwork product ideas
- What y'all need to know about file formats
How to Sell Digital Artwork with WordPress
eCommerce has opened a whole new earth for artists and creators. You can fix up an online store with less effort and expense than setting upwards a physical store.
In the past setting upwards a shop was difficult, but now WordPress makes information technology quick, piece of cake, and fifty-fifty free (bold you have a WordPress site already).
Y'all can get started in no time.
Build your own site
The best mode to sell your digital artwork on your own website. This allows you to build your own consequent brand, grow your own audience, and maximize your profits.
A big downside of many online marketplaces and platforms out at that place, such equally Etsy or Artistic Market place, is that they act every bit a sort of middleman. They take a cutting of anything you brand. Or you have to add a markup to make whatsoever money at all. The more than you make, the more they have.
Another downside is that many of these platforms are not designed beginning and foremost for selling digital products. This is true of Shopify, Wix, and the popular WordPress plugin WooCommerce.
For these solutions, selling downloads is an afterthought. They are built for physical products. You'll likely waste material fourth dimension setting up shipping and inventory functionality that you don't need when selling digital products.
Like shooting fish in a barrel Digital Downloads
The best style to sell digital products with WordPress is Easy Digital Downloads (EDD).
EDD is purpose-built for selling downloadable digital products, similar your graphics and digital artwork. And in that location are no middleman fees, merely industry-standard credit card transaction fees.
🎉 EDD is quick to prepare. And all-time of all it'southward free to apply!
Click here to download Piece of cake Digital Downloads.
If you lot're new to WordPress or non sure how to install a plugin, click here to view a step-by-stride guide.
Install and actuate the EDD plugin on your website. Subsequently that, it's merely 3 steps to start selling your digital artwork.
- Set up your commencement art file as a Download
- Do a test purchase
- Set up a payment method
Set up Your Beginning Art File as a Download
When you install EDD on your website, y'all'll see a new card item on the correct side of your WordPress dashboard that says Downloads.
EDD calls the items for sale on your website downloads.
Permit'due south go an art file upwardly on your site. For today's example we'll utilize this really squeamish resumé template from GraphicsFamily. They have a really absurd graphics store powered by EDD. They were nice enough to let usa use one of their digital files as a sample.
On your WordPress dashboard, hover over Downloads and click Add New.
Proper noun and Description
Showtime you need to give the Download a name. Then add together a clarification.
Toll and File Settings
Adjacent, set a price for your digital art file.
Later on that, nosotros demand to configure the Download File. This is the file the customer gets when they purchase.
- Next, under File Proper noun type in a phrase that describes what volition happen when they click on the link. Nosotros advise, for this example, typing "Download digital art file".
- After that, under File URL click the upload push button and add the digital art file.
Production Image
Concluding, yous need to add an attractive product image.
This may exist an exact preview of the file. Or you may want to put the file into a context. See how GraphicsFamily puts the resumé into context past having information technology expect similar an actual print-out. They add details like a drop-shadow effectually the document, and have it sitting on a blueish desk under the shadow of a palm tree. This makes yous experience all warm and fuzzy.
To add a product epitome go under Download Image and click Set Download Image.
Good job! Click Publish.
Your art file is gear up up equally a product to sell on your website. Adjacent, you should requite it a preview and then practice a examination purchase.
Click on View Download on the elevation notification banner that appeared after you lot published.
You lot'll come across your art file page on the front-stop of the website.
In the example beneath we are using the free WP Astra theme. The look and feel of your page will vary depending on which WordPress theme yous take.
Do a Test Buy
Information technology'due south best to practice a test purchase. Pretend nosotros are purchasing the digital art file from your Download folio.
First, brand sure your site is set for examination purchases. Get to Downloads » Settings » Payment Gateways.
- Yous need to select the Test Manner checkbox.
- Then, select the Test Payment choice in the Payment Gateways section below that.
- Lastly, prepare the Default Gateway to Test Payment.
Side by side, go back to the front-cease view of your template page.
Click the Purchase push.
The item will be added to your cart. Next, you demand to click the push button again, which now says Checkout.
Yous volition exist taken to the checkout. For tests like these y'all won't have to enter any credit bill of fare info. Only enter your email address, name, and click Purchase to complete a test purchase.
You will get a buy confirmation e-mail after completing your pretend buy.
The default email looks like this:
Customers click on the blue link to download their fine art file.
Cracking work! You now have a powerful eCommerce store set up. You are almost ready to sell fine art online.
Fix a Payment Method
Yous need to set up a way for customers to pay you lot. We recommend using Stripe. PayPal is also a good option if Stripe is not available in your area.
With Stripe you tin can accept credit cards, ApplePay, and GooglePay!
Go started with a payment method here:
- Stripe
- PayPal
- All of our Payment Gateways
Tips For Marketing and Selling Your Digital Artwork
Share Your Artwork on Social Media Platforms
Visual content, like your digital art, stands out on people's feeds. Put that to your reward and grow awareness and sales for your products. Consider using Buffer, a social media scheduling and collaboration app, to streamline and schedule your publishing.
Do Collaborations with Other Artists
It can be a win-win for y'all and fellow creators to proceeds more than followers and customers by sharing each other's art. You can even sell other artists' work on your site with EDD's Frontend Submissions extension.
Create a Lead Magnet on Your Site
A lead magnet is a free resource you give abroad in substitution for a site company's email address. You can utilise email to share your products with them in the hereafter and win them as a client. Click here for a full tutorial.
Digital Artwork Production Ideas
How many digital art files can you sell? They sky is the limit.
The smashing thing about selling digital products is you don't take to worry nearly inventory. You can sell an unlimited number of products and never run out!
There is also no limit to the types of art file products you can come with. Just imagine what types of individuals and organizations could make use of your digital fine art:
- Pocket-sized businesses
- Busy entrepreneurs
- Side hustlers
- Digital marketing agencies
- Nonprofits organizations and NGOs
- Art lovers
- Comic/flick/anime fans (personal use)
Types of Products You Tin can Brand
- Fan art that customers tin impress on t-shirts or laptop stickers
- Fine fine art
- Fine art prints
- eBooks
- Grown-up coloring books
- Children'due south activity sheets or worksheets
- Flyer templates
- Resume templates
- Business card templates
- Social media templates
- Certificate templates
- Pb magnets
- Logos
- Powerpoint, Keynote, and Google Slides templates
- Chapter marketing banners and creatives
- Workbooks
- Infographics
- Media or branding kits
- Planners
You can too sell the building blocks needed for other designers or beginners to create their own designs:
- Fonts
- Custom brushes for Adobe Photoshop or Illustrator
- Custom brushes for Affinity Photo or Designer
- Stock photos
- Stock illustrations (vector art)
- Icons
At that place is really no limit to the kinds of digital products you can sell.
What You Need to Know Nigh File Formats
When it comes to file formats, you need to keep in heed the end use of your customer. How will they apply the file?
Output Formats
If the customer is not going to edit the file, and is going to apply it on websites and social media you'll want to go with a file format that is designed for concluding output.
- PNG (portable network graphics)
- PNGs are i of the most used file formats on the spider web. They can have transparent backgrounds.
- JPEG (joint photographic skillful grouping)
- JEPGs are also one of the most used file formats on the web. They cannot accept a transparent background and are best for photographs.
- PDF (portable document format)
- PDFs is a popular Adobe-owned format. They are great for documents that are going to be printed.
- SVG (simple vector graphic)
- SVGs are fast becoming the new standard for vector files. Unlike JPEGs or PNGs which are made up of a fixed number of dots, vector files can be scaled to any size and always be high quality.
A practiced starting point is to use PNGs or JPEGs for art files used on websites, PDFs for printable items, and SVGs for logos and icons.
Edit Formats (Layered Source Files)
If the customer is going to use the file to edit or integrate into their own graphics they'll need the layered source file. These are the almost popular layered source file apps and formats:
- Adobe Photoshop (PSD – Photoshop Document)
- Adobe Illustrator – (AI – Adobe Illustrator File)
- Affinity Photo (AFPHOTO file)
- Affinity Designer (AFDESIGN file)
- Canva
- Canva is a fast-growing online design platform. They don't really have a downloadable file format, you lot practise all your design work with their browser-based design editor. You should consider selling Canva templates because of their popularity. To share a Canva template your share a special website link. Click here for a full tutorial.
Y'all'll desire sell in as many of these file formats every bit possible. Skillful news, you lot don't necessarily have to own all of these apps.
- You lot can output PSDs from Affinity Photo
- You can output EPS or SVG files in Analogousness Designer that can be used in Adobe Illustrator
➡️ The more than file formats you can sell in your digital art products, the wider your audition will be.
Upload Your Graphic Files a ZIP Files
No affair which graphic file format/south you determine to sell, upload the final products as Naught files. Cipher files piece of work best with EDD and most website hosts.
ZIP files are compressed files or folders that take up less space and download faster for your customers.
In the past, you lot had to accept third-political party apps to brand Naught files. Just now you lot can make a ZIP file with simply a few clicks in Windows or macOS.
Make a ZIP file on Windows
- Select the file or group of files that make up the digital art product to be downloaded
- Right-click (or press and hold) the file or group of files and cull Compress to ZIP file
- On older versions of Windows you may accept to select Send to and thenCompressed zipped binder
- Windows will compress the file or files and you lot'll take a new .nada file
- Upload that file when creating your EDD Download (production)
Make a ZIP fille on Macs (macOS)
- Select the file or grouping of files that brand upwards the digital fine art production to exist downloaded
- Right-click the file or group of files and chooseShrink
- macOS volition shrink the file or files and you'll have a new .zip file
- Upload that file for your production
Last Thoughts on Selling Graphics and Digital Artwork
Awesome! You're set to start selling graphics and digital art on your own storefront. This is a great way to be creative and generate passive income.
Bank check out this article on selling Canva templates. This is a fast-growing market for selling digital fine art that you'll desire to consider!
One corking way to grow traffic and sales on your store is to make a lead magnet (freebie). Check out this article to learn how.
To go the most out of EDD grab an EDD pass with 50%-off introductory pricing!
Be sure to follow us on Facebook and Twitter to go more WordPress resources and tips.
Source: https://easydigitaldownloads.com/blog/selling-graphics-and-digital-artwork/
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